GUIDES & RESOURCES
Marketing Research
A quick guide containing links to selected websites, books, movies, magazines, online databases and other resources to help you find what you are looking for.
Websites
- Indiana Business Research Center
- Economic and demographic statistics specific to Indiana counties and cities.
- Indy Site Finder - Indianapolis Property Site Locator & Market Data Resource Center
- Stats Indiana
- Census 2000 data for Indiana
- North American Industry Classification System (NAICS) - United States
- NAICS Association
- US Census Bureau Standard Industrial Classification System
- Economic Census
- The Economic Census profiles American business every 5 years, from the national to the local level.
- County Business Patterns
- This annual series provides subnational economic data by industry.
- ZIP Business Patterns
- Business counts, by size, for hundreds of industries....plus summaries by ZIP code (without industry breakdown) for employment, payroll, and counts by employment size.
- American Demographics
- Good source for consumer trends.
- American Marketing Association
- BizMiner.com
- Get a free sample industry report from their Marketing Research Profiles.
- CorporateInformation.com
- Research a country's industry and get a list of relevant links for that industry.
- Current Industrial Reports
- Manufacturing, mining, and construction statistics.
- IRS Market Segment Specialization Program
- Audit Techniques Guides, used by IRS auditors, contain industry background and characteristics. A limited number of industries are covered.
- Market Research Library
- International market research from the U.S. Commercial Service.
- SEC EDGAR database
- Search for financial reports filed with the U.S Securities and Exchange Commission (SEC) by public companies.
- SAVI-Interactive
- SAVI (Social Assets and Vulnerabilities Indicators ) is a dynamic community information system that helps you map, compare, and store data about Central Indiana communities from over 30 sources.
Library Materials
Online Databases
- Business and Company Resource Center
- Database of detailed company and industry news and information company profiles, brands, rankings, histories, investment reports.
- Business Source Premier
- When you've opened the database, select Business from the menu of choices, and you'll find links to the full text of sample business plans from the multi-volume set Business Plans Handbook.
- Gale Virtual Reference Library
- Provides full text for more than 2,800 scholarly business journals. Locate articles from well-known business periodicals.
- General Business File ASAP
- This multi-faceted database provides information on businesses and companies
- ReferenceUSA
- Searchable national business directory with listings for over 12 million US businesses
Organization Links
- Central Indiana SBDC (Small Business Development Center)
- 9301 E. 59th St. Room 147
Indianapolis, IN 46216
(317) 233-7232 - Provides free counseling to help develop business plans and solve problems in existing businesses.
- Business Ownership Initiative of Indiana/Central Indiana Women's Business Center
- 4755 Kingsway Drive, Suite 314
Indianapolis, IN 46204
(317) 917-3266 - Programs include business counseling and a 20-hour Business Beginnings class. Formerly known as the Neighborhood Self-Employment Initiative.
- SBA Indiana
- U.S. Small Business Administration - Indiana District Office
8500 Keystone Crossing, Suite 400
Indianapolis, IN 46240
(317) 226-7272 - Counseling and training sessions are available to those starting or running businesses.
- SCORE (Counselors to America’s Small Business)
- 8500 Keystone Crossing, Suite 401
Indianapolis, IN 46240
(317) 226-7264 - Offers one-on-one counseling and a monthly workshop "Starting and Running Your Own Successful Small Business." Registration is required.
